About isolés

Cycling apparel with a singular focus on quality, for a better ride.

isolés was founded on the idea that the individual experience of the rider is paramount. While cycling can be highly communal, it remains an individual pursuit defined by the feeling of the individual on the bike.

We seek to improve the experience of the individual rider. That’s it - a laser-focus on cycling kit that surpasses standards and expectations. Our mission to improve cycling apparel is an homage to the devotion that carries a cyclist out the door. We don’t just avoid cutting corners. We seek to elevate every detail, from materials to styling, tailoring and production -all for the good of the ride.

These are the values we’ll hold near and dear through the end.

- Respect for the rider
- Attention to the detail
- Devotion to the pursuit


isolés was founded to meet a demand for elegant, functional cycling apparel characterized by Nordic design values. Fashionable and sustainable.

Family-owned brand

isolés is a family-owned brand, driven by Henrik Dahl Rubak and Louise Dahl Rubak. "We believe that, to this day, it is still the product that matters, and especially the energy put into creating the whole story around it.

Developed by riders

The development of isolés products is inspired by many years in the saddle. Henrik Dahl Rubak is a former semi-professional cyclist who rode his U23 years for small Italian teams until he realized that "lack of talent" would always set him apart from riders in the field like Giovanni Visconti and Vincenzo Nibali. Henrik abandoned the Italian dream to focus on a 12-year-long career in the production of the finest quality cycling apparel.


We have a deep understanding of what is required of cycling apparel to meet the needs of riders. Whether you're riding in winter gear or the lightest summer jersey, you can be confident that we have been there and know what it takes for you to be comfortable and enjoy your ride.

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