As cyclists we have a unique connection to the outdoors. The roads we ride carry us through beautiful landscapes and bring us in close contact to the whims of mother nature. We can see first hand the effects of climate change on the environment.

That’s why we have made it our mission to be as environmentally responsible as we possibly can with our business. This means sourcing recycled fabrics where we can, and using suppliers who care as much about the environment as us.

Our mission

We have set ourselves a goal - our products should be made of 70 percent sustainable materials by 2025, and we hope our competitors will aim to do something similar.


While our goal is to achieve full sustainability in our production, technology must still keep up with our ambitions. At times, we are faced with the difficult decision of sacrificing a sustainable material in favor of a higher-quality material that will also last longer. Our belief is that a product that can be useful for years to come should be better for the environment than something that lasts only a fraction of the time because it is made from recycled materials with poorer performance.

ECO Collection

We have a deep love for our planet, and that's why we are highly committed to developing sustainable products. All ECO products are designed with sustainable fibers, and to make it easy for you, we have marked them all with our ECO label.

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