About isolés

isolés is about that feeling we all have as cyclists, those moments in a ride when we can reflect inwards, meditate on what it means to be a part of something much bigger, but still individual.

The term isolés was given to the category of cyclists on early editions of the Tour de France who rode with no team and no sponsor. They rode for themselves, independent of outside influences.

We wanted to establish a brand that addressed our needs as isolated riders while simultaneously respecting and interacting with the environment around us, be that other riders, road users or nature. An isolés rider is cycling for pleasure, not pain, and does so with a respectful appreciation for the environment.

isolés was established in Vejle in 2018 to address a need for quality, stylish, yet affordable and environmentally conscious cyclewear. Our kit embraces the timeless design sensibilities that have become synonymous with Denmark.


isolés was founded to meet a demand for elegant, functional cycle clothing that embraced Nordic design values. Fashionable and Sustainable.

Family-owned brand

Isolés is a family-owned brand, run by Henrik and Louise Dahl Rubak.

“We believe that it is the product that counts, and the energy that has been put into creating the whole story around it. We feel our customers value isolés as a Niche Danish brand,” says Henrik.

“I’ve been involved in the production of cycling clothing from the very beginning. I know what it takes to create a desirable product. Every detail counts, and first and foremost it is about choosing the absolute best fabrics. There must be no compromise.”

Developed by riders

The development of isolés products is informed by years of cycle racing. 

Henrik Dahl Rubak is a former semi-professional cyclist who raced his under-23 years in different Italian teams, until he realised that “lack of talent” would always separate him from riders in the peloton like Giovanni Visconti and Vincenzo Nibali. Henrik quit the italian dream to focus on a 15-year career producing the finest quality cycling clothing.


We have a deep knowledge of what is required of cycle garments in order for them to meet the needs of a cyclist. Whether you are riding in deep winter clothing or the lightest summer jersey, you can be certain that we have been there and know what is required in order for you to be comfortable and enjoy your ride.

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